Sales & Marketing Discovery
An impartial external audit that reset the foundations for the next growth curve.
Actionable plan
To recruit an MD/COO.
Re-organisation
Of the dominant compliance team.
Raised awareness
Of the silos between sales and marketing.
Risk highlighted
Lack of project management in new product launches causing delays and brand damage.
A high-quality meal delivery business offering choice, convenience and a UK-based customer care team, which grew from processing orders in a basement to delivering over five million meals during the pandemic.
The speed of growth and the demands of the City meant an external audit of sales and marketing practice was needed to understand risks and opportunities against aggressive growth projections. The inexperienced management team worked in silos with no well-defined responsibilities.
Understand the current 'as is', get under the surface of the problems across two city-centre locations, and produce a report recommending actionable measures and interventions.
Discover the current 'as is' and its pros and cons.
With no allegiance to any person or function, we gave a frank assessment.
Signpost different operating methods to a young, inexperienced company.
Getting the board and leaders to hear the findings without ego and understand the part they had played — and would play — through their own actions and behaviours.
"Hard to hear that we have got it so wrong. The lack of one leader that we can report to is a contributing factor, and whilst we are trying to do the best we can, we are complicit in creating this outcome by not communicating back to the CEO."
Board member — National Ready Meals Producer
Reducing waste and downtime while lifting customer experience and profitability.
Energy / Offshore drillingPutting the customer at the heart of a business that had become complacent at No.1.
Energy / Offshore drillingA mindset and behaviour shift across 600 managers in six global regions.
The practitioners who ran this work are the same people at the end of your call.